Search Engine Optimization Advanced
Tools
SEO tools (SEOmoz) – Weekly crawls, rank tracking of your site and on-page SEO recommendations are among the features packaged in the pro version of this software.
SEO Toolkit Advanced – Set of a dozen plug-ins for the Firefox browser, including Shareaholic, which lets you share links on sites such as Twitter, Google Reader, Reddit, Stumbleupon, WordPress, Posterous and Tumblr using an all-in-one tool.
Raven Tools – Advanced tools for monitoring your brand and reputation across multiple websites, keyword positions, traffic stats and more.
Tutorials
SEO tutorial (Tutorials Point) – Tips on increasing your link popularity, optimizing anchor text, and hiring an expert to improve your site’s SEO.
SEO: Getting started (Lynda) – Detailed video tutorials on a range of SEO basics including: writing effectively for online; strategies on getting linked; measuring SEO success beyond search rankings; and participating in social media communities.
Search Engine Optimization (Lynda) – White hats, black hats, blind spiders and the golden key: the SEO adventure told in 16 parts.
Articles & Resources
Introduction to SEO for nonprofits (grassroots.org) – Focus on raising visibility for the search terms most closely related to your nonprofit’s mission, and achieve it through these five steps: keyword research, website optimization, link building, keeping it fresh and web analytics.
Google Webmaster Guidelines / Yahoo! Webmaster Guidelines / Bing Webmaster Guidelines – The design, content, technical and quality guidelines that will help the three major search engines find, index and rank your site. (Video tutorial)
